Chapter 2 - Finley, Sara and Rima
Three Applications, One Connected Adviser Experience
Together, Finley, SARA and RIMA support three essential parts of running a modern financial advice practice.
Finley
Manage clients, advice document generation, workflows and financial projections.
SARA
Vet advice documents and manage the licensee's core obligations.
RIMA
Manage revenue, expenses and adviser payments.
Each application solves a different operational challenge, while collectively helping advisers build a more efficient, transparent and scalable practice.
The objective is simple: reduce unnecessary administration, strengthen advice quality and give advisers more time to focus on what matters most — understanding their clients and delivering valuable financial advice.
Finley — Bringing Advice and Practice Management Together
Finley is an advice and practice management platform designed around the way financial advisers actually work.
It provides advisers and their teams with a central place to manage clients, advice projects, workflows, tasks and advice document generation. Finley can also support detailed financial modelling across areas such as personal cash flow, assets and liabilities, superannuation, retirement income and future projections.
Finley helps advisers by:
✓Bringing client information and advice workflows into one central platform.
✓Providing a clear view of tasks, responsibilities and the progress of each advice project.
✓Supporting comprehensive financial projections and strategy modelling.
✓Improving collaboration between advisers, paraplanners and administration teams.
✓Using automation and AI-assisted workflows to reduce repetitive administrative work.
✓Helping practices deliver a more structured and consistent client experience.
Finley acts as the central workspace for the advice process — helping advisers move from understanding a client's circumstances through to developing, implementing and managing their advice.
SARA — Smarter and More Consistent Advice Reviews
SARA is an AI-assisted compliance and practice oversight platform designed for Australian financial advice businesses.
It helps advisers, paraplanners, practices and licensees review advice before it reaches the client, manage key AFSL registers, oversee representatives and maintain clearer records of compliance activity across the business.
Traditional compliance programs often rely on reviewing a sample of advice files after the advice has already been delivered. SARA supports a more proactive approach by enabling Statements and Records of Advice to be reviewed earlier, while providing compliance teams with broader visibility across files, advisers, practices and registers.
Advice vetting and file audits
SARA assesses advice documents and supporting client files against relevant regulatory requirements, licensee standards and good-advice practices. It highlights missing information, inconsistencies and matters requiring further consideration, supported by clear findings, source evidence and recommended actions.
Advisers and paraplanners can respond to findings, amend documents and run a re-check — creating a traceable record of the review and the actions taken.
AFSL register management
SARA provides a central place to manage important licensee records, including:
✓Breaches and incidents
✓Complaints
✓Conflicts of interest
✓APL approval requests
✓Non-cash benefits
✓Licensee policies
✓Approved advice templates
Structured workflows help teams capture consistent information, manage supporting documents, track statuses and dates, record comments and communications, and produce reports where required.
RIMA — Simplifying Revenue and Practice Financial Management
RIMA is designed to help advice practices better understand and manage their revenue, expenses and adviser payments.
Financial services revenue can be complicated. Payments may involve multiple providers, advisers, practices, fee arrangements, expense allocations and GST treatments. RIMA brings this information together and helps turn complex payment data into clear and usable records.
RIMA helps advisers and practices by:
✓Providing greater visibility over revenue received from different sources.
✓Allocating income and expenses to the appropriate adviser or practice.
✓Supporting adviser payment and practice remuneration calculations.
✓Presenting clear breakdowns of gross revenue, expenses, GST and net payments.
✓Reducing reliance on manually maintained spreadsheets.
✓Improving the accuracy and transparency of practice financial records.
✓Making it easier to investigate discrepancies and reconcile payments.
RIMA gives advisers a clearer understanding of where their revenue has come from, which deductions have been applied and how their final payment has been calculated.
One connected experience
Finley, SARA and RIMA each solve a different challenge, but their real value comes from working together across the advice lifecycle — from managing clients and building advice, to reviewing it for quality and compliance, to understanding the revenue it generates.
Used together, they help practices reduce administration, strengthen advice quality and give advisers more time to focus on what matters most: their clients.